Retail Multi-Location: Island-Wide Store Search Network

Corporate site traffic was strong but store pages were weak. The project batch-optimized store structured data, regional events, and local media links pointing to individual store URLs.

Store Organic Traffic

12k/mo → 31k/mo

+158%

Stores with Local Links

18% → 80%

+62 pts

Map Impressions

baseline → 2.4x

+140%

+158%

Store Organic Foot Traffic

Store Organic Clicks

M1M2M3M4M5M6M7M8M9M10M11M12M13

Top Regional Growth

Greater Taipei

Central Taiwan

Southern Taiwan

Challenge

Store pages used templated content with almost no local differentiation.
Regional event coverage did not link back to the correct store URL.
Maps and website hours data were inconsistent.

Approach

Added local sourcing stories and regional event recaps to county-level store pages.
Partnered with local media on opening and sustainability features linking to store pages.
Built HQ-approved NAP sync workflow with quarterly map QA.

Results

✓Store organic foot traffic grew 158%; in-store scan-to-member sign-ups increased.
✓80% of stores earned at least one local media or blog link.
✓Near-me query impressions increased 2.4×.