Taichung, Taiwan
Manufacturing · 11 months
Taichung Precision Manufacturing: B2B Keywords & Industry Media
The business relied on trade shows and outbound sales, with a low share of online inquiries. SEO focused on Traditional Chinese technical terms and Taiwan industry media, turning R&D capability into searchable assets.
Organic RFQs
45/mo → 124/mo
+176%
Industry Referring Domains
38 → 92
+142%
Toxic Link Share
17% → 3%
-14 pts
Organic RFQs
M1M2M3M4M5M6M7M8M9M10M11
Keyword Cluster Rank Gains
Challenge
- Product pages were mostly spec sheets without solution narratives or application case studies.
- A previous SEO vendor built low-quality directory links, creating penalty risk.
- International buyers searched in both Traditional Chinese and English, but the site architecture was chaotic.
Approach
- Published a semiconductor equipment component reliability whitepaper for industry media citation.
- Spoke at a Taichung precision machinery industry forum to earn organizer and media links.
- Disavowed toxic links and replaced them with guest articles on industry blogs.
Results
- ✓Organic RFQs grew 176%, with Taiwan B2B long-tail terms ranking significantly higher.
- ✓Industry-related referring domains increased 142%; toxic link share dropped to 3%.
- ✓The sales team reported higher lead quality scores from online inquiries.