Taipei, Taiwan
Fintech · 10 months
Taipei Fintech: Local SEO & Editorial Media Links
The brand had weak search visibility in Taiwan, and most backlinks pointed to the English corporate site. The project centered on a Taiwan sub-directory, combining local press releases and industry interviews to earn editorial links.
Taiwan Referring Domains
31 → 124
+300%
Organic Sign-ups
68/mo → 203/mo
+198%
Avg. Commercial Rank
16.2 → 6.8
-9.4
Taiwan Organic Traffic
M1M2M3M4M5M6M7M8M9M10
Link Source Types
Challenge
- English press releases rarely earned pickup from Taiwan finance media, leaving authority signals thin.
- Competitors already owned page-one positions for core terms like enterprise treasury and cross-border collections.
- The site lacked Taiwan client proof points and compliance content, suppressing conversion rates.
Approach
- Published a Taiwan SME cross-border collections survey for media citation with links back to the Traditional Chinese research page.
- Arranged CEO interviews with Taiwan fintech and startup media outlets to secure followed editorial links.
- Optimized Taipei office NAP and Google Business Profile to strengthen local trust signals.
Results
- ✓Taiwan organic sign-ups grew 198%, with multiple commercial-intent keyword groups reaching page one.
- ✓Taiwan-language referring domains rose from 31 to 124, with a higher share of editorial links.
- ✓Combined CTR on brand and product terms improved by 2.3 percentage points.
“Taiwan journalists want local data and a spokesperson they can interview—not a headquarters English press release.”