Cross-Border Search Strategy: Taiwan Site & Mainland Visibility

The brand served Taiwan users and broader Chinese markets, but site and content strategy had been mixed. The project clarified indexation scope, anchor text, and media link targets, concentrating Taiwan authority on .tw paths.

Taiwan Organic Revenue

baseline → +142%

+142%

Taiwan Referring Domains

56 → 128

+128%

Duplicate Content Warnings

47 → 8

-83%

+142%

Taiwan Organic Revenue

Link Target Corrections

Shopping Pages

Brand Pages

Press Releases

Taiwan Organic Revenue Index

M1M2M3M4M5M6M7M8M9M10

Challenge

Duplicate Chinese content competed across domains, making Taiwan rankings unstable.
Some media links pointed to pages that could not convert in Taiwan.
The team lacked written guidelines for Baidu versus Google responsibilities.

Approach

Created a Chinese content segmentation matrix and canonical rules, centralizing Taiwan transaction pages on the Taiwan domain.
Reclaimed misdirected links and updated media references to Taiwan shopping and brand story pages.
Continued earning travel and lifestyle media links targeting Taiwan Google results.

Results

✓Taiwan organic revenue grew 142%; indexation confusion warnings dropped sharply.
✓Taiwan target referring domains grew 128%; brand anchor text mix improved.
✓Cross-border teams published content via SOP, cutting review cycles by 30%.